Marshmello × Propeller
RAISED$20M+
COMMUNITY3.6M+
PARTNERS75+
Partnership Overview

A Turnkey Fundraising Engine for Marshmello

Turn 50M+ global fans into a sustained giving force for the causes Marshmello believes in.

The Artist

Marshmello

MARSHMELLO

Marshmello is one of the world's top-grossing DJ/producers, with a signature masked persona, 50M+ monthly listeners, and a deeply loyal global fanbase united by his uplifting sound. Beyond the music, Marshmello has shown a genuine commitment to giving back - donating $500,000 to Kids In Need of Defense (KIND) to provide legal representation for unaccompanied immigrant and refugee children. Propeller gives Marshmello's fanbase a way to turn fan passion into sustained impact, building a recurring fundraising engine around the causes he cares about most.

🎵
50M+
Global Monthly Listeners
💛
$500K
Donated to KIND Foundation
⚖️
30,000+
Children Served by KIND
The Model

How Propeller Works

Propeller builds always-on fundraising programs around fan communities. Monthly donors join through artist-branded club pages, take meaningful actions, and generate sustainable recurring revenue for Marshmello's chosen causes.

01

Monthly Donor Engine

Fans subscribe as monthly donors through a Marshmello-branded club page. Actions like signing petitions, sharing content, and completing challenges keep them engaged and reduce churn.

02

Sweepstakes Campaigns

Flyaway experiences (meet & greets, VIP show packages) drive donation spikes. Fans donate to enter, generating significant one-time revenue alongside the monthly base.

03

Fully Managed

Propeller handles everything: page design, campaign creation, paid promotion, winner fulfillment, compliance, and reporting. Zero operational burden on Marshmello's team.

Revenue

Fee Structure

Transparent, performance-based pricing. Propeller only earns when you do.

Monthly Donations

Recurring donations flow through Our Change Foundation (OCF), a registered 501(c)(3) fiscal sponsor.

Stripe: 2.9% + $0.30/txn
OCF: 1.9% of post-Stripe amount
Propeller: 15% of remainder
Cause: receives the rest (~80%)

Sweepstakes

Campaign donations are processed identically. Propeller deducts hard costs (ads, fulfillment) first, then takes 20%.

Processing: Stripe + OCF fees
Hard costs: ads, fulfillment, refunds
Propeller: 20% of remainder
Cause: receives 45-78% of gross
Track Record

Trusted by 75+ Partners

$20M+
Raised for Nonprofits
3.6M+
Community Members
14M+
Fans Reached
HRC Sierra Club NRDC ACLU Everytown

Let's build something together

Ready to launch a turnkey fundraising engine for Marshmello fans?

Get in Touch